Web Portal Examples Your Business Can Learn From

Organisations use web portals to provide access to relevant content and functionality to selected target audiences (customers, business partners, employees, etc.). Web portals that provide external (partners and customers) and internal (employee to employee) enterprise remote communication and collaboration have become especially important during the COVID-19 pandemic. And the portal won’t become less relevant in […]

What is Brand Architecture? Definition,Models,& Examples

What is Brand Architecture?Definition,Models,& Examples As organisations look to enter untapped market segments, new challenges arise. For example, should you create another brand? If so, what role should each brand play? How can it reduce consumer confusion? This is where the concept of brand architecture comes into play. This article highlights the need for brand […]

How to Incorporate QR Codes in your Digital Marketing Strategy

QR code

QR code are practically ubiquitous. On everything from movie posters to for-sale real estate signs, you can find QR codes if you take a stroll around the neighbourhood. In fact, you don’t even need to leave your home to see QR codes; you can find them in emails, on business websites, and on social media […]

10 Reasons why Online reputation is important as ever

What is Online Reputation Online reputation is the image you have online based on information and content around your name and/or your business. As a consumer, you probably think about brands all the time. Maybe you choose to do business with one company over another because it has better reviews online or because of their […]

Myths of SEO


The truth is that most myths are harmless, but the same can’t be said for most of the SEO myths we hear today. At best, they’re slightly misleading and at worst, they lead you to waste precious time, money and resources on things that will never improve your search engine results for any substantial period […]