How to Incorporate QR Codes in your Digital Marketing Strategy


QR code are practically ubiquitous. On everything from movie posters to for-sale real estate signs, you can find QR codes if you take a stroll around the neighbourhood. In fact, you don’t even need to leave your home to see QR codes; you can find them in emails, on business websites, and on social media platforms.


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The effectiveness of QR codes accounts for their widespread use. They can be applied to a variety of tasks, including enabling contactless payments, sharing content, signing up for events, and, most importantly, advertising to prospective clients. When it comes to grabbing attention and inspiring action, QR codes are highly effective.

Additionally, they offer businesses a wealth of information to help them improve their digital marketing strategy .Continue reading to find out more about QR codes, including how they function, why they’re useful for marketing, and how to successfully incorporate them into your digital marketing strategy.

What is QR Code?

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A quick response (QR) code is a type of barcode that can be read easily by a digital device and encodes data as a series of pixels in a square-shaped grid. The tracking of product information in a supply chain using QR codes is a common practice in marketing and advertising. The International Organization for Standardization recognized QR codes as a global standard in 2000, making them an improvement over earlier, one-dimensional barcodes. (ISO).

Are QR codes really useful?

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Yes. For a variety of uses, information is stored in QR codes, also known as quick response codes. They typically take the form of black-and-white squares, circles, or rounded squares, but there are a variety of other options.

Here are the top 5 applications for QR codes:

1)To determine the state of your company based on customer feedback
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Customers can access online forms created with Google Forms or other free online survey generators by scanning QR codes that link to their web URLs.

2)For the label to list the ingredients of the product
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To provide customers with a resource to use when looking up product ingredients, product manufacturers and retailers print QR codes on the back of the product and the labels.

3)Temporary tattoos with V-Card encoding are used for trade show booth customer data scanning
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A system for this can be given to you by QR code generators like QR Stuff.

4) Christmas and other holiday sales
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Customers can get information from plain text QR codes about promotional codes for both online and offline shopping.

5)QR code with an encoded URL leading to an equipment maintenance log
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Industries also use QR codes to list the equipment, such as in factories and other industrial facilities, and to provide inventory.

How do QR Codes Work?

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Similar to a barcode at the grocery store, a QR code operates in the same manner. It is an instantly readable image that can be machine-scanned with a smartphone camera. This code is scanned by your smartphone, which then converts the data into something that is understandable to people.In order to maximise safety for both you and your customers, you can also switch to a QR-based menu system. Start taking orders now for dine-in and home delivery.

Do people still use QR Codes?

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Yes is the quickest response. However, in order to comprehend why QR codes have gained popularity again and are now more important than ever, it is crucial to comprehend why they were once out of style.

Denso Wave, a Japanese company, created QR codes in the 1990s. But in the U. S. until a few years later. In 2010, well-known retailers like Macy’s, Best Buy, and Target used QR codes for commerce, particularly in their campaigns to give customers value and increase their engagement.

estaurants, shops, and other businesses promoted Foursquare “check-ins” at the same time by placing QR codes near cash registers and on storefront windows. While QR codes were used and are still used in the background, such as in logistics and warehousing, their popularity with consumers has declined noticeably. There could be several causes for this.

First of all, the vast majority of people (roughly 97% of U. S. research published by INC in 2012 reveals that consumers).

Second, few people wanted to bother downloading a third-party QR code reader because smartphones at the time didn’t have built-in QR code readers. Information could be obtained more quickly and easily by visiting the business website or social media accounts.

The QR code was thus given the death sentence, at least for marketing purposes, by both tech experts and marketers. They apparently did so much too soon.

Is Old technology still useful?

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Some critics assert that the technology is obsolete. The numbers, however, are unambiguous: Today, there are more QR code scanners than there were a few years ago.52.6 million Americans own smartphones, according to Statista. S. On their mobile devices, 75.8 million people scanned a QR code in 2019; that number rose to 79.3 million in 2021. In 2025, that number is anticipated to increase to 99.5 million.

These are some of the explanations:

1) The perfect marketing combination of social media and QR
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Social media is used by more than four billion people globally. It follows that it is not surprising that users are eager to test out new features when a social media platform introduces them because they make sharing and accessing content more enjoyable and convenient.

Snapchat introduced “Snapcodes’ ‘ in 2015, a feature that let users customise QR codes and share them with others to add friends. Additionally, these QR codes unlocked features like fresh filters, which caused users of Snapchat to quickly and broadly adopt them.

To deliver branded content, offers, filters, and more on the marketing side, brands and marketers could use Snapcodes. Snapcodes’ dual functionality as a QR code reader made it simple for users to use.

Other social media sites adopted a similar strategy. In fact, Instagram introduced a comparable feature in 2018 called “nametag,” which is a QR code specific to a given profile. With the Instagram app, name tags could be scanned. The feature was then replaced by QR codes in 2020, which could be scanned and shared even outside of the app.

More people are now aware of how QR codes operate as a result. It’s no longer a mysterious technology with few practical applications. Consumers today are eager to consume content delivered via this method, in addition to understanding how QR codes operate.

2) Better Technology, Simpler Access
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People had to download third-party QR code readers in the 2000s and the early 2010s in order to scan QR codes. Today, not so. Nowadays, the cameras of the majority of Android phones include QR code readers.

Apple products are the same way. Even if a user’s phone lacks a native scanner, the Google app is probably already preinstalled. This can be used to scan QR codes using Google Lens.

On the marketing front, creating a business QR code is simple to do online. While accessing more sophisticated features like analytics may require payment, generally speaking, using a business QR code generator simply to generate QR codes is free. Due to this, even new and small businesses can benefit from QR codes.


3) Contactless is crucial
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The COVID-19 pandemic brought home how crucial contactless solutions are for both B2C and B2B transactions. Instead of using paper menus that were passed around from patron to patron, restaurants suddenly began using QR codes. Governments use QR codes on posters to distribute public safety information, gas stations started accepting QR-enabled payments, and healthcare professionals used them to point clients or patients to online symptom screening tests.

The benefits of QR Codes for business

1) They're secure
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The pandemic has altered how companies interact with their clients. Businesses can share information with their customers using QR codes, whether it’s a menu or a form that customers can fill out securely.

2)They move rapidly
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The user experience can be streamlined and customers can get information as quickly and effectively as possible by using QR codes. Customers can check in at a location or go directly to a landing page by scanning a QR code without having to interact with staff or request assistance.

3)They can store more information
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For your customers, QR codes provide a place to store priceless information. They have the capacity to store hundreds of encrypted pieces of information that can be converted into URLs, linking to advertisements and landing pages, gathering location information, and disseminating other marketing materials. .

4) Customers are directed immediately
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You can use QR codes to guide customers directly to the location you want them to go. With QR codes, you can direct visitors to a specific area of your website without making them go through any hassles, whether you’re directing them to a social media page or a promotional landing page.

5)They raise involvement
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If one of your objectives is to increase user interaction with your website or a specific piece of content, QR codes are a simple way to do so. When someone scans a QR code, they are already intending to read and interact with the content.

How to use QR codes for your business?

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Here are a few crucial examples of how to incorporate QR codes into your marketing strategy, whether it’s to improve your customers’ shopping experiences, boost social media engagement, or transform your marketing:

1)Directing clients to landing pages
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Customers are guided directly to the location you want them to go, which is one of the benefits of QR codes. Instead of navigating the website, customers can scan a QR code to be taken to a signup page or a particular landing page. You can gauge the effectiveness of distinctive QR codes by measuring them.

2)Ordering should be simplified

By enabling self-service and contactless payment methods, QR codes streamline the buying process. Customers can access menus, order and pay, or be directed to a specific product and complete the transaction on their own by using QR codes.

3)Communicate business information
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Without sending an email or any other marketing communications, you can distribute vital business information using QR codes. Customers can scan the QR code to access details such as the company address, WiFi network, event information, and any other business-related communications.

4)Assemble information about the client
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An excellent tool for lead generation is creating a QR code. A customer can sign up, receive a coupon or discount, or share their interests and opinions using their own devices by scanning a QR code that takes them to a signup page or customer survey.


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